Mercari description generator and mercari description template

What a good Mercari listing needs

• A short, specific title. Put brand and item type first, then size, color and model. Mercari limits title length (check current limit); ByeByeFast keeps Mercari titles to 80 characters or fewer.
• Brand, category and condition fields filled in. Mercari's help center notes that many shoppers search by brand, and the category and condition fields help your item show up in search.
• A description that leads with condition and flaws, then size or measurements, then what is included. Stay inside the counter in the Mercari form, and cut anything a buyer does not need.
• Honest condition wording that matches the condition you select, such as new, like new, good or fair, with specific notes on wear.
• Shipping that fits the item. Note the size and weight so you can choose a sensible shipping option, and say how quickly you ship.
• Only relevant brand names and keywords. Mercari asks sellers not to add brands or hashtags that are not related to the item.

Description character limit

Mercari's creating-a-listing guide says to include as much accurate information as shoppers need, and not to add brands or hashtags that are not the item. That guide does not state a description character limit.

Use the counter in the Mercari listing form. Lead with condition and flaws, then measurements, then what is included.

Tips for a Mercari listing

1. Lead the title with brand and item type. Many buyers see only the start of a title in the feed.
2. State that you tested the item and what you tested. It answers the most common buyer question.
3. Put flaws in the first lines of the description, not at the end.
4. List exactly what is included and what is not, such as the box or charger.
5. Use the suggested keywords only where they describe your item.
6. Weigh and measure the packed item before you pick a shipping option.

FAQ